… will never happen if this article in The Economist is anything to go by:

MATHEMATICALLY confident drivers stuck in the usual jam on highway 101 through Silicon Valley were recently able to pass time contemplating a billboard that read: “{first 10-digit prime found in consecutive digits of e}.com.” The number in question, 7427466391, is a sequence that starts at the 101st digit of e, a constant that is the base of the natural logarithm. The select few who worked this out and made it to the right website then encountered a “harder” riddle. Solving it led to another web page where they were finally invited to submit their curriculum vitae.

You’ll be glad to know that bloggers at Syntagma Media don’t have to jump through such hoops to get appointed. Just as well. We don’t employ circus dogs.