That cornerstone of the Google Empire, Matt Cutts, “without whom nothing happens on the index”, has been writing on his blog about The Google Lifestyle.

He writes : “Earlier today I had to cancel a dentist appointment. I looked in the file where I normally keep my contact info, but didn’t see the dentist’s phone number. So I searched for [mydentistsname cupertino] and up popped a Onebox with his business address, phone number, and a little Google map.”

Now, normally I wouldn’t describe that as a “lifestyle”, but, in this case, it’s so impressive, I’ll make an exception.

Check it out, it’s good advice. Look for the mathematical tip that follows the map.