Posted in Google, Advertising, Publishers, Text Link Ads, Syntagma, PageRank on December 8th, 2007
Where is Google’s famed PageRank system going after the recent shakeout that has seen many top-ranked blogs fall off the PR cliff?
Many starry personal vehicles and big blogs are now on a PR of 3, down from 6s and 7s, although the quirky BoingBoing retains its 7. Techmeme has a PR of 4; the front page of Britain’s biggest selling newspaper, The Sun, is also on 4, as is The Blog Herald.
So why is this happening and, more to the point, what is it doing to Google’s business model?
John Evans has a go of making sense of this conundrum over on Syntagma.
Read it here.
Posted in Google, News, Search, Advertising, Google Phone, Wireless Network on December 2nd, 2007
As expected, Google has confirmed it will bid for the 700MHz wireless spectrum at auction in the United states.
The Sears Building on Google Earth
The bidding will place the company in competition with big telcos like AT&T and Verizon.
Investors have not taken the news with total delight, however, many worried about the projected cost of $10bn to build out a wireless network.
Google’s recent concentration on mobile telephony fits in with this latest move beyond its core business of search and online advertising.
