Google’s print adverting program is designed to make newspaper print advertising available to hundreds of thousands of Google advertisers. It is said to create new revenue opportunities for publishers.

The program dates from November 2006 when a test that included 50 newspapers and a small group of advertisers was set up. “Since then the program has grown to more than 225 newspapers representing 32 of the top 35 DMAs and a combined circulation of almost 30 million. In addition, Google Print Ads is now available to hundreds of thousands of United States-based advertisers who currently have a Google AdWords account.”

Google Print Ads is designed to allow advertising agencies and advertisers of all sizes to plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface. The platform enables marketers to reach new audiences in ways that are relevant for newspaper readers and cost-efficient for advertisers and publishers. “And newspaper publishers can increase their bottom line by adding new customers from Google’s network of advertisers, many of whom are new to newspaper advertising. Newspaper publishers will continue to work directly with their loyal base of advertising customers. ”

Todd Haskell, vice president of business development, advertising at The New York Times, says, “We are always looking to extend our editorial products to new advertisers while also driving additional revenue to our business. Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn’t tried print advertising because their business was largely online. And Google Print Ads gives us the flexibility and control to set our own pricing, so there is never a conflict.”

Eric Schmidt, Google CEO says, “Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers. Newspapers are an important source of information and a powerful communication tool. With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers.”